Every public post in your category, sorted into subjects
Each cell is one subject your category talks about. The bars are on a single scale, so a subject where the category is loud and you are silent looks exactly like what it is.
Every public post from 6 businesses you compete with over the last 90 days, sorted into the 11 subjects they talk about. Each subject lands in one of three verdicts.
Each tile is one subject. The bars are posts in the last 90 days — grey for the whole category, colour for you, both on the same scale. The figure underneath is how often customers ask about it.
Pick a subject to see who is posting about it, what customers call it, and what you have planned.
Almost nobody posts too little. They post six days in a row and then vanish for three weeks, and the gap is what costs them.
Highest volume in the category and the clearest burst-and-vanish pattern — three dead weeks in the window.