5 learned from corrections · 3 you wrote · 226 drafts changed
Each of these came from something you did — a draft you turned down, an edit you made twice, a rival's post you flagged as the right idea. All of them can be taken back.
Never promise a colour result in one session. Lightening depends on what is already there.
“Rejected: 'Blonde in a single visit, guaranteed'”
Never use 'cheap'. Say what is included instead.
“You removed 'cheap' from four drafts in a row”
At most one emoji per post, never in the first line.
“You deleted opening emoji from six drafts”
Explain the reason, not just the result. Clients here decide by understanding.
“You flagged Hair Lab's 'why not to wash it' video as the right idea”
Put the price or the offer in the first line, before the fold.
“Rejected: offer buried in the fourth paragraph”
These sit above everything learned. Nothing the product infers is allowed to overrule them, and they are edited rather than undone.
Always address clients with the formal 'vi'. Half the client base is over fifty.
Any post showing a client requires written consent on file. Without it, crop to hair only.
Do not present scalp or hair-loss content as medical advice. Point to a dermatologist.